Archive for February, 2010
What we believe in
What we dont
I just can’t get my head around these netbook manufacturers that are trying to turn their products into desktop replacements. You’re design brief was to build a small, elegant portable device for people to use in places and situations when a traditional laptop doesn’t make sense. The external GPU pictured above basically turns a 10″ netbook into a desktop computer, why the hell would you want that?
“So you can play games”
Oh yeah, crysis on a 9.7″ screen with a trackpad and tiny keyboard. Nice
“But you could plug in an external monitor, mouse and keyboard”
It’s a netbook you idiot. If you want a big monitor, a mouse and a keyboard, buy a desktop.
“Netbooks are cheap! I can’t afford a desktop”
Hmm.. 300-500 for a netbook, 200 for the XGPU, 300 for a good monitor. Yeah, you’re broke. Idiot.
“STFU you’re just an Apple Fanboy”
True, but I also believe that any device, be it from Apple, Asus, Acer or Amazon, should have a clear idea of the role it should play in a consumers life. The jack of all trades but master of none just isn’t good enough anymore, doing ONE thing better than everyone else on the market is infinitely more important than simply doing MORE things than everyone else on the market.
Sometimes I feel really let down by the people I trust. I love reading engadget, gizmodo, wired etc. and yet for the past year or so one thing has pissed me off all over the web.
“Why has the iphone/ipod touch/ipad not got multitasking?”
I’ve read so many bitches, moans, rants, musing and editorials giving out and belittling apple for not including “even the most basic features” on it’s mobile devices. Multitasking, or at least multitasking as I understand it, simply doesn’t apply in the mobile space.
Right now on my desktop I’ve got adium open for IM, mail running in the background, iTunes playing a podcast and safari open writing this post. My attention is held solely by safari, the other apps are ancillary, I don’t need them front and centre, merely be notified when they NEED my attention. Now, translate this experience to a 3.5″ screen. Screen real estate is at a premium, I do not want to run windowed apps on something that small!
The current eco system is nigh on perfect, developers can add push notifications to their apps, simple pop ups to tell you something else needs your attention. What pisses me off is that people miss the whole point of the mobile experience, apps run full screen! Assume today apple flip a big switch and enable multitasking. Hmm, what changes in your workflow?
App 1 is open.
You need to switch to App 2.
Tap home button then open App 2.
Does that sound familiar?
The only difference from what we’ve got right now, is that App 1 continues to suck power and CPU cycles from App 2. Can people still really not see why multitasking just shouldn’t be in the mobile space??
When Apple set about designing the iPhone they had some very clear design goals. They put in the foremost of their mind the User experience, battery life and fast operation. The worked from the ground up, building as they went, creating a new mobile computing paradigm, not copying and pasting bits and pieces from traditional computers and mobile phones. The sooner people do the same with their expectations the better